Target and The New Yorker

Discount retailer Target has purchased the entire advertising stock in this week’s issue of the New Yorker magazine, for a reported $1.1 million. It makes a lot of sense: Target’s core market is sophisticated yet willing to save a buck — urban hipster, but not socialite. The New Yorker seems like a great way to hit this market. Unfortunately, there’s not a clear demarcation between the advertising and the editorial content, so the whole experience has been a disappointment to a lot of media watchdogs.

Salon’s Bryan Curtis has published a great article on the Target-New Yorker deal.