Adobe just released a product called Adobe Premiere Elements. It’s a stripped down, easier-to-use, inexpensive version of Premiere, their video-editing software, for home and casual users users. It’s $100 by itself, or $150 in a bundle with Photoshop Elements.
I think it’s brilliant that Adobe’s producing products for the casual user, fully interoperable with their full products but a little simpler and a lot cheaper. In my mind, that’s a really great strategy. Probably because I’m their target market (a casual Photoshop wannabe).
1 comment so far ↓
Releasing stripped down home-use products is good on the software piracy front too. This gives 20-somethings who illegally copied Adobe products in college a way to legally use the quality programs they are familiar with, just without the advanced features they don’t use anyway.
Also, what is a “casual users users”?
Leave a Comment